Discussion keeps the world turning.
This is Roundtable.
You're listening to Roundtable.
I'm Liu Honglin, joined by Xing Yu and Fei Fei.
Coming up soon.
Have you ever left a comment about a product online thinking, they'll probably never see this?
Turns out, sometimes they do, and sometimes they act on it.
From product features to marketing campaigns, brands are paying closer attention than ever.
Somewhere along the way, consumers stopped being just buyers and started becoming collaborators.
But do we always love this idea?
Almost everyone had that item growing up.
The oversized jacket your parents bought, the pencil case that looked childish,
the old-fashioned school bag you prayed no one would notice.
And now, social media has collectively rediscovered one of the most oddly specific teenager anxieties,
being embarrassed by your umbrella in public.
Did you have such an umbrella?
Or your very own cringe thing, please share with us.
But before that.
For a long time, the relationship between brands and consumers followed a simple pattern.
Companies designed products behind closed doors,