EP269 Presentation Series 5 - Deferring Questions | The Office

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• 00:01

  Hello, everyone, and welcome to EnglishPod.

• 00:03

  My name is Marco.

• 00:04

  My name is Catherine, and as you've noticed on our website,

• 00:07

  we have a number of lessons about giving a presentation in English.

• 00:11

  So this is one of those lessons.

• 00:13

  Today we're talking about avoiding questions.

• 00:15

  That's right.

• 00:16

  Today, in part five of our presentation series,

• 00:19

  we're going to try and handle some questions or avoid questions, as Catherine said.

• 00:24

  So why don't we jump into the dialogue?

• 00:26

  Let's see what Mr. Ford is talking about now, and we'll be back in a bit.

• 00:36

  Now, as we've already discussed, there's a huge untapped market out there,

• 00:39

  both in Asia and other developing markets and in the more mature markets for us to push into.

• 00:44

  Now, of course, this represents an enormous challenge with enormous rewards for the winners.

• 00:49

  But for any new product, we need a great marketing message and marketing campaign.

• 00:54

  It needs to be directed and focused at our target consumer and needs to be pitched at exactly the right level.

• 01:00

  The question we must first address is, of course, who is our target consumer?

• 01:04

  And secondly, what do they expect from the next generation Alpha laptop?

• 01:09

  Let's first of all tackle the first question.

• 01:11

  Our target consumer for the X420 is the middle class, white collar worker with an above average income.

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