2026-03-19
14 分钟Hey, I'm Ikra and this is What's in the World from the BBC World Service.
Luxmaxing has been all over the internet lately.
Before I go to bed, I do my neck exercises.
I do all the exercises that I need to do for my neck, for my jaw.
Chasing your genetic potential is the best way to luxmax.
This is the trend aimed at young men.
And as the name suggests, it's all about this idea of maximizing your physical attractiveness.
pouty lips, the chiseled jaws, hunter eyes are just some of the traits that are being promoted by looks-maxing influencers.
And it's having an impact on young men too.
Some of them are going to extreme lengths to be able to get these looks, like surgeries, body modifications.
So in this episode, we're going to talk about the looks-maxing movement.
Let's bring in Trevor, who documents his Luxmaxing journey on TikTok.
Hey, Trevor.
How's it going?
Yes, I'm good.
How are you?
I'm doing good.
Tell us about what drew you into Luxmaxing.
Well, so growing up, I've been acting since I was a kid.
I've been in over like 20 shows and I was always, you know, the overweight, redheaded kid.