2026-05-05
28 分钟This is The Guardian.
Today, the fake fans behind your favourite band.
Yes, let's do it.
Discovering new music you love, I'd argue, is still one of the most satisfying ways to feel good.
And so when fans flocked to Geese in the last year and made its frontman Cameron Winter the most talked about indie star
of the moment, it felt like a genuine rush of emotion and connection.
A win for the grizzled Brooklyn aesthetic that hadn't been hip for at least a decade.
They ruled end-of-year lists.
Their tours sold out.
If you 've never heard of them, I promise this was a big deal for a band that were barely
born the last time New York bands were called.
But what if all the hype wasn't entirely authentic?
What if it was cooked up to make Geese go viral?
The story of how one band dominates the cultural discourse would have been an argument
left for the music press and indie blogs.
But in 2026, it's a saga that reveals a whole lot more about how we all consume music now.
How we find it.
How it 's fed to us, and how the industry and musicians are desperately trying to adapt to technology
that threatens their very existence.
From The Guardian, I'm Nosheen Iqbal.