2026-10-16
28 分钟As a founder building a business when I was in my early 20s,
I think I always had a deep sense of imposter syndrome because there was something that I wasn't good at.
And that thing was finances.
Finance and understanding your financial position as a small business is the great enabler of all of your dreams.
I was running from it until I discovered a platform called Xero.
Xero is an accounting and financial management platform specifically for small businesses,
and it brings accounting, payments, payroll, and analytics all into one place.
Even for people that don't love doing finances.
Xero wants to do the financial work for you,
but its core ambition is to go beyond keeping the financial record
because Xero wants to help you understand what's happening in your business and increasingly,
and this is maybe the most important thing, is help you make decisions.
Finally, we have a partner who can enable us in a simple way for those people
that are both left brain or right brain and enable our dreams.
You can learn more about Xero by going to Xero.com.
Thank you to Xero.
Thank you for sponsoring this podcast, but also thank you for helping
me to scale my business as somebody that, quite frankly, has never loved finances that much.
Theistic.
What does that mean?