Advice Line with Seth Berkowitz of Insomnia Cookies

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• 00:07

  Hello and welcome to the advice line on how I built this lab.

• 00:10

  I'm Guy Raz.

• 00:11

  This is the place where we help try to solve your business challenges.

• 00:14

  Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you.

• 00:20

  And if you're building something and you need advice,

• 00:23

  give us a call and you just might be the next guest on the show.

• 00:25

  Our number is 1-800-433-1298.

• 00:29

  Leave us a one minute message that tells us about your business and the issues or questions that you'd like help with.

• 00:35

  All right, let's get to it.

• 00:37

  Joining me this week is Seth Berkowitz.

• 00:39

  He's the founder and CEO of Insomnia Cookies.

• 00:42

  Seth, welcome back to the show.

• 00:44

  It's great to be back.

• 00:45

  It's great to have you back.

• 00:46

  You were first on the show, I think, in 2024. And of course,

• 00:49

  if any of you listening have not heard that story, we'll put a link to it in the show notes.

• 00:54

  Great episode.

• 00:55

  You got the idea for Insomnia Cookies while you were in college and you had a craving for like a late night.

• 01:03

  Treat and the only options were pizza and Chinese food.

• 01:05

  And you basically started this business delivering fresh cookies from your dorm room to customers.

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