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I'm Niu Honglin.
Step into a shopping mall in China today and you might notice that food trafficking is rising,
restaurants are full, and premium outdoor brands are booming.
But look closer.
you see two very different shopping stories unfolding at the same time.
Middle-aged consumers are feeling spending in malls, buying quality products and lifestyle upgrades.
Meanwhile, many young shoppers are heading somewhere else, to flea markets, resale apps,
and second-hand boutiques, where the thrill lies in the treasure hunt experience.
Let's talk about that today and for a roundtable.
this episode.
I'm joined by Steve Heatherly and Yushan.
Now pull up a chair and join the conversation.
Second-hand markets used to conjure images of dusty stalls and bargain hunting,
but in many Chinese cities today, resale stores look quite modern.
From vintage electronics to collectible toys and rare music gear,
resale platforms and flea markets are turning everyday shopping into a search for personality and the story behind the products.
While middle-aged shoppers, especially the golden generation, aged between 40 to 50,