The MAHA Shake-Up at Steak ‘n Shake

单集文稿 ...

• 00:04

  In many ways, Steak and Shake is like any other burger chain.

• 00:10

  There's fries, milkshakes, obviously burgers.

• 00:15

  Our colleague Heather Haddon went to visit one in Indiana a few months ago.

• 00:18

  It's on a strip of lots of other restaurant chains.

• 00:22

  You just drive along.

• 00:23

  It's chain after chain after chain.

• 00:24

  And inside.

• 00:26

  People grilling, people frying, flipping burgers, attending to the drive-thru.

• 00:34

  But in a lot of other ways, Steak and Shake is different.

• 00:38

  There's lots of branding within the restaurant that says, you know, 100% grass bed beef, 100% beef tallow.

• 00:46

  There's the bottles of Coca-Cola that have sugar cane instead of high fructose corn syrup.

• 00:53

  So there's definitely a lot of branding there that shows that this is a different kind of restaurant.

• 00:59

  Giant American flags wave out front.

• 01:02

  There are Patriot shakes on the menu.

• 01:04

  Fries are served in gold cups.

• 01:07

  What did it smell like?

• 01:09

  Beefy.

• 01:13

  These changes are all aimed at capturing a new customer base.

• 01:17

  People who support the Maha movement make America healthy again.

• 01:21

  Yeah, I think all these changes from the beef towel to the grass bed beef is really about leaning

• 全部文稿