2026-06-24
29 分钟Hey guys, get ready with me for bed.
I have had a very stressful day at school, so this is needed.
In this TikTok video, you see Ellie May, a young girl,
not even yet a teenager, showing off her multi-step skincare routine.
Her face is dewy and smooth as she holds product after product up to the camera and applies it expertly.
The video has thousands of likes.
They smell so good and they're so refreshing.
I actually love them so, so, so, so, so, so much.
She's part of what some are calling the Sephora Kids generation.
Young children now using sophisticated products that were once only the domain of adults.
Many of these kids go on social media to show off their haul
from some of the biggest and most expensive beauty brands in the world,
which has recently prompted industry regulators to investigate claims
that some brands are using young influencers to sell products to other children.
But it's not just an ethical issue.
There's a growing concern from healthcare professionals
that this desire to have a flawless complexion is leading some young people
to use anti-aging serums that could damage their skin.
Some dermatologists and psychologists are so worried
they've created a new term for this all, cosmetic anorexia.