Sydney Sweeney naked ad controversy: what’s she playing at? - The Latest

悉尼·斯温尼裸照广告争议:她在玩什么把戏? - 最新消息

Today in Focus

2026-09-15

12 分钟
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The actor Sydney Sweeney is under fire for ‘sexualising women’s sports’ in an ad campaign for US sports prediction company Novig, which features a series of images of her in various states of undress as she pretends to play different sports. The ad has been widely criticised by a number of sportswomen, including Olympic swimmer Ariarne Titmus who described it as ‘infuriating’ and a ‘kick in the teeth’ to women who have ‘spent decades perfecting their craft’. Sweeney has responded by saying the ad was about ‘embracing a fun idea’. Lucy Hough speaks to Guardian feature writer Elle Hunt – watch on YouTube. Help support our independent journalism at theguardian.com/infocus
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  • The level of sexualisation is kind of cartoonish.

  • It's more than you would expect from like a Playboy shoot.

  • You can trade this sport and this sport.

  • How about this?

  • It's a sports prediction market.

  • They don't care about representation of women in sport.

  • They care about making money.

  • I think it's fair to say that Simi Sweeney is the same.

  • From the Guardians today in Focus, this is The Latest with me, Lucy Hoff.

  • So Sydney Sweeney, the actor that became a big name after her part in Euphoria,

  • that very groundbreaking show, has made headlines, made controversy all over again with another advert.

  • Elle Hunt, you're a Guardian features writer.