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I think what we're seeing right now are candidates that want to seem human and real and warm.
And that's actually happening across all branding.
I think we're having a CAPTCHA moment, you know, prove you're not a robot.
This is The Opinions.
I'm Steve Stromberg.
We're a few weeks out from the 2026 midterms.
And as someone who covers politics for the opinion section, I have seen a lot of political ads.
If you live in Ohio or Maine or Michigan, you know what I mean.
I've been dying to discuss a few with Carlos and Emily.
Hi, guys.
Hi.
Good to see you.
Carlos Lozada is a columnist for Times Opinion, and Emily Keegan is a photo editor and creative consultant.