What’s News in Earnings: The Restaurant Watchword Is Affordability

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  Hey, listeners.

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  It is Wednesday, August 5th.

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  I'm Laura Cooper, a reporter covering beverages and tobacco for The Wall Street Journal.

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  And this is What's News in Earnings, our look into some of the biggest themes standing out this earnings season.

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  This quarter's restaurant and food company earnings had one thing front and center, affordability.

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  Americans are tightening their purse strings,

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  and companies are trying to find ways to get them spending for everything from value meals to fancy custom drinks.

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  We're going to be talking about McDonald's, which is bringing in a new U.S.

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  Head to boost sluggish sales.

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  There's also fallout from the cyclospora outbreak

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  and why these companies are experimenting with dirty soda and other high-margin drinks.

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  Here with me to dissect the recent earnings is Heather Haddon, who covers restaurants for The Journal.

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  Thanks for being with us today, Heather.

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