What does every business need but not every industry has?

每个企业都需要但并非每个行业都拥有的东西是什么?

The Indicator from Planet Money

2026-09-29

9 分钟
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单集简介 ...

What rhymes with "snakes" and helps the government classify economic activity? NAICS — or the North American Industry Classification System. These codes categorize every industry from artificial turf installation to zucchini farming. But they’re not exactly easy to get. Today we look at one business’ quest for a NAICS code and what makes them so valuable.  Fact checking by Leyla Doss.  Your Next Listen — How to take the temperature of the US consumer  Connect with The Indicator — Sign up for The Indicator’s weekly newsletter! — Buy the Planet Money book — Find our socials, YouTube and more! — For sponsor-free episodes, subscribe to NPR+  Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org.  See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy
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单集文稿 ...

  • NPR.

  • Five years, a sort of Olympics of government data collecting happens.

  • Kind of.

  • It's when changes to the NAICS codes are awarded.

  • And that time is coming up.

  • But what are NAICS codes?

  • Can't believe you don't know, Sally.

  • Just kidding.

  • I'm a fellow econ nerd.

  • It stands for North American Industry Classification System.

  • They're what we use to categorize industries, like 114 for fishing, hunting, and trapping, or mining.

  • 212, but not for oil and gas, which has its own code.

  • Their main purpose is to monitor economic activity.

  • The BLS and Economic Census use NAICS.

  • Government contracts are awarded based on NAICS.

  • There's a lot of money at stake.

  • But if an industry doesn't have a code, it's a problem.

  • You can't make good decisions about an industry that you can't measure.

  • This is The Indicator from Planet Money.

  • I'm Waylon Wong here with friend of the show, Sally Hersheps.