Why are some consumers looking for feature phones?

为什么一些消费者寻找功能手机?

Round Table China

2024-08-14

27 分钟
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A generation of people have grown up in the age of smartphones, yet some consumers still search up and down for a good old dumbphone with stripped down capabilities. Let's look at a report on the market for feature phones. / Why is there always room for dessert even when we are full (19:24)? On the show: Laiming, Li Yi & Steve Hatherly
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  • Discussion keeps the world turning.

  • This is round table.

  • There are children and elderly people.

  • There are young folks who have simply grown tired of doom scrolling and social networking.

  • And they are looking for a cell phone that has the simplest capabilities like texting and making phone calls and maybe navigation and taxi hailing, perhaps a bit more.

  • But it's growing increasingly more difficult for them to find their ideal gadget.

  • Hello, I'm Lai Ming and this is roundtable today with Li Yi and Steve Hatherly.

  • Let's find out whether there are any alternative gadgets for Take Lodi's of our times.

  • When I say take load eyes, I'm talking about, you know, young people who have grown really tired of staring at a screen and reading online novels.

  • And for their young people that are sick of that, I'm sure they are.

  • It's a very small percentage.

  • Perhaps if I still qualify as young people, then yeah, I'm one of them.

  • Okay, so there are people that are looking for a simpler version of smartphones, or should we call them dumb phones?

  • I think there is this trend observed not only here in China but also worldwide that especially young people, I mean, even though it is a small percentage, some young people are turning back to this sort of feature phone, or where we call it as dump phone.

  • Well, when it comes to the definition of what is actually a dump phone, it is actually a type of mobile phones that retains the form factor of earlier generations of mobile phones, meaning that it's quite different from the smartphones that we are using nowadays.

  • And it can be flip phones or not.

  • And these phones have buttons that you can press and of course, imagine that.

  • And of course the screens are not touch screensh.

  • And the operating system is also simpler than what we have, Android or iOS.

  • And also they have limited features than smartphones, of course.