Killing Complexity: The Power of Simple Rules, with Don Sull

《杀死复杂性:简单规则的力量》,Don Sull著

Good Life Project

自我完善

2015-05-05

52 分钟
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单集简介 ...

Imagine this...A financial genius spends his life developing a complex financial model with the intention of telling you what stocks to buy and sell, and when, in order to make the most money and minimize risk. You'd expect that model to out-perform a single rule that says something like "just split your money evenly between 20 stocks." Except, according to today's guest, Simple Rules co-author, Donald Sull, when that very experiment was run, the simple rule beat the expert every time. As amazing as technology and sophisticated systems are, they often end up performing no better than far simpler, yet often ignored simple answers. Same holds true for life. We spend so much time looking for the fancy methodologies, systems and technologies. We assume they've got to better than something that appears so simple. So we ignore the simple and waste tons of time and money building something that makes us feel better, but doesn't beat the easy answer. And that is a huge mistake. In this fascinating conversation, Sull draws on everything from his experience as a bouncer at a biker bar to his experience teaching entrepreneurship at Harvard and building and advising global brands to prove a simple point. With rare exception, from weight loss to wealth, simple always wins. If you've been feeling overwhelmed with complex problems, take a deep breath and listen to this episode. Follow Don: Website | Twitter | LinkedIn "Willpower is a reservoir, not a stream." Check out our offerings & partners:  My New Book SparkedMy New Podcast SPARKEDVisit Our Sponsor Page For a Complete List of Vanity URLs & Discount Codes. Hosted on Acast. See acast.com/privacy for more information.
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  • If people walk away from this book or this, you know, the discussion that we're hoping to spur here, thinking, only one thought, which is, I have a choice.

  • If I see a complicated problem in my personal life, my organization, society, I have a choice between a complicated solution and a simple solution.

  • If that's all they walk away with, we will be very happy.

  • What if the simplest option was the best option?

  • That's something that a lot of people struggle with.

  • We live in a complex, complicated world, and we tend to assume that to get where we want to go, to build what we want to build, to create amazing things and solve big problems.

  • Well, the process, the answers, the rules have to be big and complex, too.

  • In this week's conversation with the author of a book called Simple Rules, Donald Sell.

  • We dive into this and we actually really pull back a lot of the mythology, and he actually shares some pretty interesting research that shows that, in fact, simple very often is best.

  • I'm Jonathan Fields, and this is good life project.

  • All right, so you threw it out there.

  • So let's.

  • I think this is a fun place to start.

  • So I'm sitting across from the table from a clearly extremely accomplished, you know, like, smart, intelligent, academic and professional world man, and.

  • But you have a history as a bouncer and a biker bar.

  • 1 mile.

  • Yeah.

  • So I worked my way through college, and one of the jobs I had was working as a bouncer in a bar.

  • And the bar was exactly, almost exactly halfway between Harvard and MIT on Mass Ave.

  • So if I tell you that, if I tell most people that, they picture some, you know, ivy covered bar with people sitting around talking about Proust or string theory or something.