You know, I'm just not smart enough.
There are a million smarter, more qualified, credentialed people and companies that do the exact same thing.
People want the best, and I'm not the best, so why bother?
This is something that's said to me so many times as an excuse for inaction in today's good life project short riff we're going to dive into and deconstruct this as another in the lies that keep us from success.
I'm Jonathan Fields.
This is good life project, so let's kind of dive into it and deconstruct it a little bit.
And rather than make this another rah rah your so cool confidence building session, let's do something a bit radical.
So here's the thing.
When you say I'm not smart enough, there are a million smarter, more qualified, credentialed people and companies that do the same thing.
You may be right, at least about you not being the smartest fish in the pond.
You may not, in fact, be the smartest, the most experienced person in your space.
You may be a total newbie or somewhere on the path to craft and mastery.
No doubt you still need to raise your skill level to a certain baseline of value before you can command value in exchange for what you offer.
But here's the reality about who gets the gig in the world of business, the vast majority of the time, the win goes not to the smartest, but the most responsive person.
The one who shows up first, the one who returns the calls or the text or the email.
The one who gets the need and speaks to it.
I cannot tell you how many times I've left a string of messages for a potential vendor saying, hey, essentially, I've got money to spend and only one calls back.
As an entrepreneur who's a bit obsessed with service and growth dynamics, I just don't get that.
But guess what?
That's how most people and businesses operate.