Today's riff is called the truth about your avatar.
So you may have heard this word, you may have not heard the word, but there's a term called avatar.
Some people call it Persona.
And when you're looking to build a career or business, if you want to be an entrepreneur or solopreneur, people say the first thing that you need to do is figure out who is your avatar?
Who is that person that you want to serve and solve for?
Who's the person you want to create products and solutions for?
Who's the person you want to build your business, your idea around?
And people often ask me, well, why is it so important to find an avatar?
And there are a couple of common reasons that are very often offered when this question comes up.
So one common reason is that you do it so that you can make sure that you're actually solving a real problem, one that belongs to somebody rather than something that you're just kind of inventing in your head.
Because we tend to do that.
We are odd people that way.
The second reason is that it lets you really understand the conversation that's already going on in the head of the person who you're looking to serve and build around, so that you can really create more tailored and effective solutions, and also so that you can create messaging experiences, so that you can speak to them in a way that's more powerful, that allows you to just enter the conversation that's already going on in their head and do it in in a way which is compelling and shows that you're there for real and to actually, you understand that conversation, you understand them, and you figured out a way to help.
But there's a subtler reason to do this, to figure out who your avatar might be.
That, in my mind, at least, trumps them all.
And it gives you someone to care about other than yourself.
It lets you be genuinely of service, and that for you, ramps feelings of meaning and purpose with what you're doing, and it gives you somebody to fall in love with.
And that really profoundly, it elevates the nature of what you're doing.
It elevates the experience of coming up with a solution.
It elevates the level of service and touch that you're then willing to wrap around what you're doing and the depth of connection and the depth of devotion.