2015-10-22
49 分钟Wrapping the data in the right story can carry your message forward.
You get the story right, not only will people listen to you, people will retell your story, which is what you really want.
You want your story, your message to go viral.
This week's guest, Tom Kelly, along with his brother David, are the sort of brains behind an extraordinary creative firm called Ideo.
And they're known for having really not just created amazing relationships, amazing products, services, and creative ideas for their clients, but for changing the way that we think about the process of creation, the process of taking things from problem to idea, to solutions to products, businesses, services, things in the world.
They've sort of developed a language and approach to birthing creativity that flowed out into the world and became sort of labeled design thinking.
And they talk about this.
Tom writes about it and the process, the stories behind it in a really fantastic book called Creative Confidence.
We also dive into how that book actually ended up getting written.
After working with his brother for many years, there was a moment of reckoning that made them basically say, we need to do this.
We need to do it together, and we need to do it now.
I'm so excited to share this conversation with idos.
Tom Kelly, I'm Jonathan Fields.
This is good life project.
I have a lot of curiosities about you and about what you do in the world and about what you're building.
Do you have a recollection for when this sort of, like, first seed of deep curiosity around creativity, innovation, all these things start to bud?
Yeah.
It's not so traceable to our childhood.
If you try to make a link between our current life and creative confidence and our childhood, it's mainly that we just had lots of.
Lots of room to play.