Fear of Innovation: Why Good People Kill Great Ideas

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• 00:04

  So it's 09:00 a.m.

• 00:05

  on a Monday morning, and you're gathered around the meeting table.

• 00:09

  Listen up, says your team leader.

• 00:13

  We need new ideas, fresh creative approaches, things that push the envelope, maybe even bangs a fist on the table.

• 00:20

  At this point, if we don't get them, I don't know what's going to happen.

• 00:23

  You have until same time next week.

• 00:25

  I want to see a bare minimum of five raw ideas before this time next week.

• 00:30

  Go push the envelope, people.

• 00:32

  I've got pressure from above to make things happen.

• 00:36

  So, wondering if both your job and the future of your division lie in the balance, you go set to work, and the next morning you email that boss a whole set of awesome ideas.

• 00:46

  And they're rough.

• 00:47

  You know, highly creative.

• 00:49

  You've never heard anything like them.

• 00:51

  50 minutes later, you get a reply.

• 00:54

  Nice effort, she says.

• 00:56

  But these just aren't quite right.

• 00:58

  Keep at it.

• 00:59

  Next day you try again, submitting three new concepts, each one better than the first batch.

• 01:04

  Minutes later, similar reply hits your inbox.

• 01:07

  Hey, I really appreciate your hard work, but these?

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