This week's good Life project riff is on the power of delight.
So here's my question for you.
What if businesses are going about growth all wrong?
That includes you.
If you're a private practice professional or somebody who just wants to build something cool.
So there's an interesting thing that happens with a lot of organizations.
They spend every waking hour and substantial line items of their budgets on customer acquisition.
And then once a prospect becomes a customer, they all but forget about them.
The common ethic, in fact, is to do the minimum necessary to keep an existing customer from leaving.
That's where the sad state of affairs bar has pretty much been set.
In a lot of the business world.
It's pretty messed up, to be honest, you know, not just from a feeling good about what you're doing and how you're treating other standpoints point.
But also it's pretty horrible for the bottom line too, when you really look at things over time, analyzing large amounts of data, a friend of mine a couple years back was able to determine that 70% to 80% of new customers were generated not by formal acquisition and marketing initiatives, but by word of mouth from the 5% of existing customers who were the most delighted with the product or service that was being offered.
So, Newsflash.
When you blow people's minds in unexpected ways on a consistent basis, give them more than they expected.
And check this out.
Actually treat them like you'd want your mom treated.
Assuming you love your moms, guess what happens?
They can't shut up about you.
They can't shut up about what you do, what you're creating.