So tell me if you find yourself playing either of these roles in this scenario.
This is kind of interesting.
We actually just.
We closed enrollment on a program that you probably didn't even hear of because we really didn't promote it.
We literally sent one email out and kind of blew out the applications for a program called the Art of becoming known.
This is not a pitch for that, as I mentioned, it's completely done and cooked and wait listed.
But something really happened in the application process, and I've now seen it happen in the application process a number of times for different things that we have created.
And I've also experienced it as somebody who has applied for different things.
So when you have a process where something is created and anybody who shows up, you know, with a credit card gets in or gets to participate, you have a dynamic where it's not selected, it's not curated.
You don't have to prove that you're a right fit for anything and pretty much everyone is happy.
We tend not to do that with the educational side of our company.
We tend to create a lot more very small, very selective programs and fairly heavily curate who is in the room not to pass judgment or say anybody is good or anybody's bad or better or worse.
It's purely about, are you a correct fit for this particular program, for the educational content, for our culture, for the promised outcome?
So that means that we use applications a lot, and we don't use them as a shticky marketing process to just, like, be able to say its application.
We actually pretty heavily curate.
So, for example, this program that we just closed enrollment for, for 20 spots, and we got well over three times the number of applicants within a very short period of time for that number of spots.
So there's this dynamic I wanted to bring up with you because it really kind of stuck with me this time, even though I've seen it repeated over and over.
And that is this.
That there are times where I have conversations with.
I interview a lot of applicants when we do this because our teachers want to have a conversation with people so I can get to know them a little bit better and also so that they can get to know me and ask me any questions they may have.