2016-02-10
8 分钟This week we're talking about how to convince people that what you're working on is really, really cool.
So I'm having fun, actually, with these riffs, and I've been getting more and more questions from you, from our listening community, and I love that.
So if you have questions, be sure to send them in.
You can use a contact form on our website or just shoot them to jonathanoodlifeproject.com.
and if it sounds like a great question to answer as a podcast riff, I will go ahead and share my thoughts on it.
So this week comes from David, and he asks, if your work is truly cutting edge, how do you effectively market if people don't even have the distinctions yet to, quote, get it, and you need to get their attention, and it takes a longer conversation to really open it up.
This is a really fascinating question.
It's something that I've struggled with.
I'm somebody who has.
I tend to see things three, 4510, 20 steps out.
That's both a blessing and a curse on two levels.
One, because it wars with my desire to be present and grateful and alive in the thing that I'm doing right now.
Very often so future driven and future oriented, but also because it can sometimes lead you to create stuff that that is not yet part of the popular vernacular, is not even in somebody's conversation or purview, is those famous Eric quotes ahead of its time, which, when the time comes, makes you seem like you've created something astonishing.
But when it's ahead of your time, you're just somebody who's on the fringe, somebody who people don't get.
The question is, if you're somebody where you feel like the work that you're creating is genuinely innovative on that level, it's truly cutting edge to use the words.
Then how do you get that across to people?
It's a really challenging question.
The way that most people do it, from what I've seen, is they focus on the mechanism.
Listen, I've created this thing, and let me tell you how the mechanism is profoundly different than everything that's come beyond it.
Let me tell you how the biomechanics of it are totally different.