Motivation: Why You Can’t Change the One You Love [Best of]

动机:为什么你无法改变你所爱的人[最好的]

Good Life Project

自我完善

2016-12-29

9 分钟
PDF

单集简介 ...

Ever try to help someone who had absolutely no interest in being helped? It’s one of the most frustrating experiences we can have. Maybe it’s a family member or partner. Maybe it’s a close friend or colleague. Or even a customer or client. So many times, we end up banging our heads against a wall […]The post Motivation: Why You Can’t Change the One You Love [Best of] appeared first on Good LifeProject. Hosted on Acast. See acast.com/privacy for more information.
更多

单集文稿 ...

  • Back in the day, I was actually a personal trainer.

  • When I left my career as a large firm lawyer, my next move was actually to become a $12 an hour personal trainer so I could learn a new industry.

  • I was fascinated by the fitness industry.

  • The wellness industry had been pretty much a lifelong entrepreneur before then, and I wanted to understand what is the dynamic that is happening, not just from the level of management, but from the most basic point of service.

  • So I became a personal trainer and worked one on one with a lot of clients and then eventually split off and started my own practice before I ended up then a little bit down the road from there, opening my first facility.

  • And I will always remember this one experience.

  • I was building a practice where I actually visited people in their homes.

  • And marketing is kind of like a really fun human behavioral puzzle for me.

  • So a lot of people despise marketing.

  • To me, it's just kind of this fun puzzle, like, how do we move the pieces around in a way to inspire people to take an action, behave in a way that is in some way beneficial for them.

  • And it's not an easy thing to do, especially in the health and fitness world.

  • And there's one big, big lesson that I learned really early on.

  • So I had actually, I believe I sent out a direct mailing and found a list of people in a great neighborhood and targeted demographics that seemingly would be great for me.

  • And I got somebody to call and they said they want to set up a first appointment to try it out.

  • So I got my gear together, I got my bag, and I'm wearing all my stuff, and I'm excited to go and meet a potential new client and see if I can help them.

  • I'm in a big building on the upper east side of Manhattan, and I take the elevator up to the floor.

  • The elevator gets out.

  • It's a really long hallway down to the end.

  • And so I realize that the apartment that I'm going to is at the very end.

  • And I start walking.