Sheryl O’Loughlin: On Building a Mission-Driven Life

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• 00:03

  We have got to separate our self worth from the worth of the company.

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  95% of businesses fail.

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  It's part of what that journey can be, I call an inept adventure.

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  It's not a journey walking down a joyful path.

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  It goes up and down.

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  It is an adventure.

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  But that, to me, at the end of the day, is that's what it's about.

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  It's this experience in life that you had the freaking courage to do that so many people don't.

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  You did it, and you have a story to tell.

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  So imagine going to interview for a job at a new company and being greeted not by any people, but by a couple of dogs, wandering around, finding your way into the main area, where all the employers are hanging out in front of a massive rock climbing wall.

• 00:54

  And then one of the co founders comes and greets you with his four year old daughter on his hip.

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  That was the experience of Cheryl Laughlin, who ended up joining Cliff.

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  The company makes cliff bars and then launching the Lunabar and becoming one of the people that then ran the company, heading it up and growing it to this really substantial sized company before splitting off on her own and starting her own company called Plum Organics, which she then, along with a partner, grew into this tremendous, tremendous business and then sold it.

• 01:29

  Now, along the way, it sounds like this is, you know, a tremendous series of success stories, but there was a lot of stuff that was happening behind the scenes.

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  Cheryl's personal life and personal health was taking a really big hit along the way.

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  What happened and how that manifested and the interventions and the changes that she found herself making is a big part of the conversation that we explore today, along with just her energy to create things that make a really big, profound difference, not only in the lives of the people that experience the products, but the people who bring those companies and businesses to life.

• 02:07

  Cheryl's also the author of a book called killing it, which, interestingly enough, the name is a bit of a double entendre, because it's all about peeling back a little bit and re examining the assumptions that you make about business and life and actually reconstructing your life so that it takes center stage in the way that you earn your living.

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  And if you're called build a company.

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  I'm Jonathan Fields.

• 02:29

  This is good Life project.

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