2017-07-17
1 小时 3 分钟At the end of the day, all things that are successful are successful because of word of mouth.
You know, because somebody said it was good and you should read it or watch it, or they saw it on your wall or that you were, they liked the shoes that you were wearing.
You know, that's.
That's why things sell.
And so if you're not making something great that is designed to capitalize on word of mouth, you're making something that is inherently fragile.
Today's guest, Ryan Holiday, is a national best selling author of a whole bunch of different books.
His latest, called Perennial Cellar, which is all about the art of making stuff and bringing it to the world.
Stuff that lasts, stuff that is designed not to be a flash in the pan, but actually to endure the test of time and be there.
510, 1525 years from now, whether that's a book, a body of work, a company, a product, a brand, whatever it may be, he also has a pretty interesting background, and his journey into being a writer was certainly not linear.
As he describes, a lot of things overlapped to bring him to the place that he's at.
And he's written some provocative things about what he's learned about the world of media marketing and manipulation.
So really interesting.
Deep dive.
Excited to share his wisdom with you and some of the bigger questions around what we're really creating when we're creating something that we want to matter in the world.
I'm Jonathan Fields.
This is good life project.
It's funny, I was kind of thinking back over what I've known of you and what I've known of your life over the last decade or so, and it feels to me from the outside looking in, that you've lived a series of just profoundly different lives in the last ten years.
Does it feel like that from the inside out?
It does a little bit.
I try to think that is the weird thing because I'm still pretty young, but I feel very old.