Nilofer Merchant: How to Turn Ideas Into Impact with Onlyness

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• 00:03

  The reason that we don't all bring our best ideas to bear is because we haven't found a safe enough place to take that risk.

• 00:12

  So it's not the fact that we're not bold enough, it's the fact that our group, the context in which we're in, does not make it safe enough to bring our best ideas.

• 00:21

  So it's not boldness, it's belonging that limits how much we can actually bring our best idea to Baron.

• 00:30

  If you look at the about part of the website for today's guest, Niliffer Merchant, you'll find that she has been responsible for launching over 100 products, netting more than $18 billion in sales.

• 00:43

  She's become a mover, a shaker, force of nature in Silicon Valley and the world of innovation, working with companies from Apple to Autodesk and advising many others.

• 00:54

  He has a huge TED talk.

• 00:56

  But here's the thing.

• 00:58

  The Nillefer that I know, the Nillefer who has become a friend of mine over the years, is a woman who is stunningly bright and deeply curious about the power of ideas, the power of people to move ideas, to create impact, and more recently, how seemingly disempowered people, seemingly powerless people, people who you would assume would not have the power status to take an idea and bring it to the world in a way that would allow it to expand out and make a huge dent in the universe.

• 01:40

  She's curious, fascinated, and deeply committed to understanding and helping that process.

• 01:48

  She's the author of a new book, the power of make your wild ideas mighty enough to dent the world.

• 01:57

  So we get into what this thing of onlyness is that she's talking about and how we can use that thing that's super special about us to make that dent in the universe, to use her language to make that dent in the world.

• 02:11

  Really excited to share this conversation with you.

• 02:13

  I'm Jonathan Fields.

• 02:15

  This is good life project.

• 02:21

  Good to be hanging out.

• 02:22

  I was thinking that you're somebody who spent so much of your adult life, and maybe your younger life, too, in the world of ideas, championing ideas in one way, shape or form, and championing, championing the people who champion ideas in large organizations, and now you're sort of like expanding that scope.

• 02:44

  So I had a deeper curiosity, which is why?

• 02:47

  Why do you care so much about ideas?

• 02:48

  What is it?

• 02:49

  You know, it's funny, I sat down with Liz Gilbert a while back, and she has this theory that ideas exist independently of people.

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