Seth Godin: Learn to See, Leave Them Changed.

赛斯·戈丁:学会看,让它们改变。

Good Life Project

自我完善

2018-11-13

1 小时 7 分钟
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Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about (https://www.sethgodin.com/) the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His latest book is This Is Marketing (https://amzn.to/2JzNkMD). In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog is one of the most popular in the world and in 2018, he was inducted into the Marketing Hall of Fame. Beyond all of this, Seth is just a straight up good human with wise things to share about everything from education, work, meaning and craft to chocolate, creativity, curiosity and so much more. In this wide-ranging conversation, we touch on all of this and more. In addition to this week's podcast, we filmed an episode of Good Life Project TV with Seth as a few years back, which you can check out here (http://www.goodlifeproject.com/podcast/the-best-of-seth-godin/) QUICK CORRECTION: Early in the conversation, Seth mentioned that John Scharffenberger had passed away. It was actually his former business partner, Dr. Robert Steinberg, who is no longer with us. In the speed and joy of the conversation, Seth conjoined them and neither of us picked it up until after the final edit. Apologies for any confusion. We appreciate your kind understanding. -------- Have you discovered your Sparketype yet? Take the Sparketype Assessment™ now. IT’S FREE (https://www.goodlifeproject.com/sparketypes/) and takes about 7-minutes to complete. At a minimum, it’ll open your eyes in a big way. It also just might change your life. Thank you to our super cool brand partners. If you like the show, please support them - they help make the podcast possible. Hosted on Acast. See acast.com/privacy for more information.
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  • So I was thinking about all the different ways that I could potentially introduce my guest today.

  • Seth Godin.

  • And Seth and I have known each other for a solid chunk of years now.

  • I could tell you about how he's this brilliant thinker, a marketer, an entrepreneur, a founder, an educator.

  • I could tell you all the accomplishments that he has out in the world.

  • I could tell you what he's built.

  • I could tell you about the gazillion New York Times bestselling books that he has on the market.

  • And in fact, he does have a really fascinating new book out called this is marketing.

  • I could tell you about how he helped sort of create an industry of books as idea viruses.

  • But when I really think about Seth, the thing I have come to know about him and admire him more than anything else is he's what my great grandmother would have called.

  • He is just a kind, genuine, thoughtful human being who wants to see others experience their lives better.

  • So when I have an opportunity to sit down and have a conversation with Seth, it's pretty much always a yes.

  • Now, the last time he and I actually captured one of these conversations on a microphone was actually in something much bigger than a microphone is very early days of good life project when we were filming, and that was about six years ago as I sit here and record this.

  • And we sat down today for a really powerful and very wide ranging and, I think, important conversation that touched on ideas of the day, reflected on some places that we've come from.

  • And also at the end, I think he poses a really important question for all of us to consider as we look at how we want to live our lives on a day to day basis, how we want to contribute to the world and what we would love that world to look like.

  • Really happy to share this conversation with my friend, Seth Godin.

  • I'm Jonathan Fields, and this is good life project.

  • It's really good to be hanging out with you again.

  • We don't do it often enough.

  • I know, I know.