Does Planet Money’s game pass the shelf test? We go undercover to find out

《星球货币》的游戏能否经受住货架考验?我们潜入其中一探究竟。

The Indicator from Planet Money

2026-09-03

9 分钟
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单集简介 ...

We go undercover at a big box store for an inside look at the secret shelf tes the makers of Exploding Kittens use for their hit games. Fact checking by Sierra Juarez. Your Next Listen — Who decides what big box sells? Our GAME got us answers Connect with The Indicator — Sign up for The Indicator’s weekly newsletter! — Buy the Planet Money book — Find our socials, YouTube and more! — For sponsor-free episodes, subscribe to NPR+ See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy
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单集文稿 ...

  • NPR.

  • Picture four people huddled suspiciously in front of a big box retail store in Los Angeles.

  • Feels like we're about to do something bad.

  • It does.

  • It feels like clandestine somehow.

  • That first voice might sound a little familiar.

  • That was...

  • That was me.

  • Surprise.

  • Planet Money's Kenny Malone.

  • Hello.

  • I'm so excited to be here, Waylon.

  • I am so excited you're here.

  • Yes.

  • So with me that day, on that dubious day, Ilan Lee, who is the co-founder of the game company Exploding Kittens.

  • And Ilan and I were about to do...

  • I guess you'd call it the opposite of shoplifting.

  • We were about to go into this big box store and sneak a new board game onto the shelves

  • because Elan was giving us an inside look at the very real secret shelf testing process

  • that Exploding Kittens, a very popular party game company, uses in the real world.