Silicon Valley goes retro

硅谷复古风潮兴起

Editor's Picks from The Economist

2026-09-17

8 分钟
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A handpicked article read aloud from the latest issue of The Economist. As public hostility toward AI and data centres grows, Silicon Valley is increasingly embracing aesthetic nostalgia. Topics covered: • Retrofuturism • Silicon Valley • AI backlash Listen to what matters most, from global politics and business to science and technology—subscribe to The Economist.
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  • The latest artificial intelligence model from OpenAI is a technological leap forward

  • and an aesthetic jump backward, going by its promotional video.

  • The clip begins with grainy footage from 1979 of a Massachusetts

  • Institute of Technology researcher testing voice command software.

  • Cut to the present.

  • The Eames chair and projector screen remain,

  • but now workers assemble presentations and fiddle with contracts via dictation as they pace around the brown carpet.

  • Another chills out by building and playing a rocket ship game.

  • The whole thing is, in a word, retro.

  • A retro revolution is underway in Silicon Valley.

  • Outside Elon Musk's diner in Los Angeles, a homage to 1950s Americana,

  • can be spotted at least a few Cybertrucks, Tesla's beefed-up version of the 1981 DeLorean.

  • Palmer Luckey founded not just Anderil, a defence firm named after the sword from J.R.R. Tolkien's Middle Earth,

  • but also Mod Retro, which makes replicas of video game consoles from the 1990s.

  • Andreessen Horowitz, the world's largest venture capital firm, has rebranded itself in the Art Deco style.

  • Anyone who's anyone has an opinion on the fallen beauty of the world.

  • The boss of Stripe, a giant payments firm, has given out grants to projects in search of new aesthetics,

  • but many more techies think the answers lie in the past.

  • Some dismissal this as the midlife crisis of an industry whose power has outgrown its casual look.

  • Much has been written about Mark Zuckerberg's tough-guy transformation, but he still works at One Hacker Way.