Hello, everyone, and welcome to EnglishPod.
My name is Marco.
My name is Catherine, and today we have an upper intermediate level lesson about something very technical.
We're talking about marketing strategies here today.
That's right.
Today we have an upper intermediate lesson at the office.
That is the category of this lesson, and we're basically talking about marketing, a marketing plan,
and a lot of technical words around this part of business.
About what's going on okay everyone let's begin i called you here today to evaluate our marketing strategy during
this recession i wanted to re-emphasize our corporate mission of aiming to give our customers the best coffee
and service in a clean and welcoming atmosphere several other shops have been reducing their prices for their coffees
and they are drawing in more customers why aren't we doing the same thing I know that recent sales have been slow,
but we are not going to reduce our prices to the level of our competitors.
We offer a superior product and our focus is on long-term growth rather than short-term sales.
If we lower our prices, we run the risk of devaluing our product.
Customers don't care about coffee anymore.
They only care about price.
I disagree.
Highly discerning customers know that our coffee is far better than the coffee you buy at the other places.
Our coffee beans are artisan roasted, and we use state-of-the-art equipment to brew our coffees.