Last year, when Atlantic staff writer McKay Coppins wanted to do a story about sports gambling,
he and his editor started out with the usual angles.
We ticked through all the obvious, you know, approaches, right?
Like you should talk to people who struggle with gambling addiction.
You should talk to the executives at the big online sports books.
And then one of them had another idea.
I can't remember if it was my editor or me who first said,
well, maybe you should try it a little bit.
Part of it is that because I was a sports fan, if you are a sports fan,
if you watch sports in the year 2026, you are just constantly bombarded with gambling advertising.
DraftKings.
Now I know Super Bowl law, but everyone gets a free bet.
Lay it all on tonight's game or kiss it goodbye.
FanDuel's free Pick'em Game gives you more ways to win this fantasy season.
Agreed.
Every game you watch is just an onslaught of ads for online sportsbooks.
Head to the DraftKings Sportsbook app to claim your free bet now.
If you listen to sports podcasts like I do, all the sponsors are, you know, FanDuel, DraftKings.
The Bill Simmons Podcast brought to you by FanDuel Sportsbook.
And almost through like cultural osmosis,