This BBC podcast is supported by ads outside the UK.
Choiceology, an original podcast from Charles Schwab, is a show about the psychology and economics behind our decisions.
Join host Katie Milkman, an award-winning behavioural scientist and author of the best-selling book How to Change,
as she shares true stories from Nobel laureates, authors, athletes
and everyday people about why we make the choices we do and how to make better ones to help avoid costly mistakes.
Listen to choiceology at schwab.com slash podcast or wherever you listen.
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Hello.
The beauty of doing a podcast is you don't have an allotted time.
And if something is worth giving a bit more time to, you can.
So that's what we're doing in this episode,