discussion keeps the world turning.
This is Roundtable.
Springtime in China isn't just about being pretty anymore.
Oh no, no, it's big business.
And today we'll dig into the high stakes economics behind the petals.
Are these fleeting flowers a sustainable gold mine or just a beautiful bubble waiting to pop?
We're live from our studios in Beijing.
This is Roundtable.
I'm Steve.
Thank you so much for sharing your time with us today.
And for the program, I'm with Yuxian and Fei Fei.
First up.
As spring arrives, China transforms into a vast canvas of color, really beautiful,
from cherry blossoms to peach flowers and more.
But it's not just about scenery.
Across the country, flower viewing has evolved into a powerful economic engine,
blending travel and culture and lifestyle into what many are now calling the blossom or flower economy.
So what's behind this booming blossom economy?
to a lasting model for bigger business.
It is, Fei-Fei and Yuxin, good afternoon.