The World Cup Story, Part 2: Too Big To Fail

世界杯故事,第二部分:大到不能失败

The Journal.

2026-06-14

35 分钟
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As the World Cup begins, we bring you a two-part Sunday special charting how FIFA built the World Cup into a global phenomenon. In Part 2, WSJ sports journalists Jonathan Clegg and Joshua Robinson explore FIFA under its current president Gianni Infantino and how he has maximized revenue for FIFA by exploiting new markets for soccer in the Arab world and the U.S. at the expense of the sport’s longstanding fanbase. Ryan Knutson hosts. Further Listening: - The World Cup Story, Part 1: Soccer and Scandal Sign up for WSJ’s free Sports newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • In 2015, FIFA was in free fall.

  • FIFA's longtime president, Sepp Blatter, had just stepped down in disgrace.

  • More than a dozen officials had been indicted.

  • Some pleaded guilty.

  • Others were convicted of trial.

  • A few served prison time in the US.

  • We tell that story in Episode 1, which came out last Sunday.

  • So FIFA needed to move forward,

  • and the nonprofit that oversees the world's most watched sporting event was looking for a new president.

  • How do you run for FIFA president?

  • What's the process like for choosing a president of FIFA?

  • FIFA operates like any sort of democratic institution.

  • So it's one country, one vote, and whoever gets the most votes becomes president.

  • And I think there were five in the running to replace Bladder.

  • The man who ended up winning the job was Gianni Infantino.

  • He'd been in charge of UEFA, the European soccer body, and he promised big changes at FIFA.

  • My colleagues Jonathan Clegg and Joshua Robinson told me the story.

  • His platform was basically make FIFA great again.

  • Essentially, yes.

  • It was like radical transparency change we can believe in.