The Ostrich Effect

鸵鸟效应

Hidden Brain

社会科学

2017-09-19

25 分钟
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单集简介 ...

Ignorance is bliss, but knowledge is power...right? In this episode of Hidden Brain, we explore why we sometimes avoid information that's vital to our well-being.
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单集文稿 ...

  • This is hidden brain.

  • I'm Shankar Vedanta.

  • Maybe your mornings sound like this.

  • You wake up to your alarm ringing.

  • You turn it off and bring your phone back to bed with you.

  • You scroll through email and social media, squinting through one eye to see what you've got to get done and what's happening in the news.

  • When you finally get up and start getting ready, maybe you have some music going or your favorite tv channel.

  • And we continue to follow that breaking news in South Charlotte.

  • Many of us are voracious consumers of information, and we're always looking for new ways to take in even more.

  • Alexa, what's the weather today in Charlotte.

  • North Carolina, it's 63 degrees with mostly sunny skies.

  • But even as we savor good news about the weather or the stock market or weekend plans, we're also regularly confronted by staff that's unpleasant.

  • To listen to your unread voicemails, press one.

  • Unpleasant information creates a paradox for the brain.

  • This kind of information is often very important.

  • First message.

  • This is the principal calling from your son's school.

  • Please contact us so we can arrange a time to discuss your son's behavior.

  • But this kind of information also produces psychic pain, and one of the oldest rules in the brain is to avoid things that are painful.

  • Second message.