Hey there.
Shankar here.
I'm guessing you've gotten the memo.
It's that delightful time of year when we're encouraged to express our love for friends and family by buying them stuff we love.
Black Friday.
Yes, the first of the Black Friday shoppers are pitching tents.
Jonas.
Elusive.
Despite several people falling to the ground, shoppers charged ahead, fixated on door buster deals.
Look at that line.
More than 100 million people expected to turn out between now and Sunday, either.
If you find shopping as exhausting as I do, but the psychology of shopping as fascinating as I do today's episode is for you.
It's a conversation from April that looks at how we use money to express and sometimes ignore our values.
Here's the show.
Hope you enjoy it.
This is hidden brain.
I'm Shankar Vedantam.
Americans have long expressed their political views with their wallets.
In recent months, this has ramped up with boycotts and with boycotts.
That's where people express support, by buying a company's products.