#18 Let My People Go Surfing: The Education of a Reluctant Businessman

#18让我的人民去冲浪:不情愿商人的教育

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2018-01-09

56 分钟
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What I learned from reading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.
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  • I had always avoided thinking of myself as a businessman.

  • I was a climber, a surfer, a kayaker, a skier, and a blacksmith.

  • We simply enjoyed making good tools and functional clothes that we and our friends wanted.

  • Melinda and my only personal assets were a beat-up

  • Ford van and a heavily mortgaged soon-to-be-condemned cabin on the beach.

  • Now we had a heavily leveraged company with employees with families of their own, all depending on our being successful.

  • After we had pondered our responsibilities and financial liabilities, one day it dawned on me that I was a businessman

  • and would probably be one for a long time.

  • It was also clear that in order to survive at this game, we had to get serious.

  • I also knew that I would never be happy playing by the normal rules of business.

  • I wanted to distance myself as far as possible from those pasty-faced corpses in suits I saw in airline magazine ads.

  • If I had to be a businessman, I was going to do it on my own terms.

  • One of my favorite sayings about entrepreneurship is, if you want to understand the entrepreneur,

  • study the juvenile delinquent.

  • The delinquent is saying with his actions, this sucks, I'm going to do my own thing.

  • Since I had never wanted to be a businessman, I needed a few good reasons to be one.

  • One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis.

  • We all had to come to work on the balls of our feet

  • and go up the stairs two steps at a time.

  • We needed to be surrounded by friends who could dress whatever the way they wanted, even be barefoot.