What does the World Cup, Barbra Streisand, Levi's, and Heinz have in common?

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  This BBC podcast is supported by ads outside the UK.

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  What if a marginal gain unlocked greater performance?

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  What if an insight in data could change everything?

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  At Aramco, our focus on detail helps us deliver

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  reliable energy to millions across the world because margins aren't marginal.

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  There where we can truly push the limits of what's possible.

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  Aramco, an integrated energy and chemicals company.

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  Learn more at aramco.com.

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  Today's episode is sponsored by Smart Travel, a podcast from Nerd Wallet.

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  Do you have a friend who treats airfare like a puzzle and somehow always ends up with a first-class upgrade?

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  Smart Travel is like that friend minus the group texts.

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  Nerd wallets travel journalists break down the pros and cons of travel decisions,

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  like when lounge access is worth paying for and which hotel loyalty programs actually pay off.

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  Make your travel dollars work harder.

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  Follow smart travel on your favourite podcast app.

• 01:07

  Micron packs a mighty punch on the markets.

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  Micron does make the memory that AI systems require.

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  So when you use AI, ask it a question, it requires a lot of memory.

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  It's World Business Report from the BBC World Service.

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  I'm Leanna Byrne.

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