For the last several years, there's been an epic fight over the future of Lululemon.
Our colleague Suzanne Kappner has been following every twist and turn.
Firstly, you've got a founder who just won't walk away.
So it's, you know, suffering from a case of founder syndrome.
And he has been lobbing criticism at this company from the sidelines for almost a decade.
So if you look at about 30% of their men's stuff, to me, it's like, it's appalling.
I have been comparing the Lululemon to the competition with Nike and Under Armour,
which is really, they've done appalling.
The company's being run so poorly, and it's been not just three years, probably four or five years.
You know, it kind of reached a pinnacle when he launched a proxy fight against the company.
Lululemon founder Chip Wilson is launching a proxy fight at the athleisure company in an effort to shake up the board.
And during all this drama, sales have been slowing.
Lululemon really created the athleisure market.
And for a long time, it didn't have many competitors.
But in recent years, the category has gotten a lot more crowded.
You have Aloe and Beyond Yoga and Viore and a number of new upstarts that are taking share,
that are more on trend, that have become more nimble in knowing and predicting what customers want.
But the company finally thought it had someone to right the ship.
After an exhaustive search, a new CEO started at Lululemon earlier this month.
She comes with about 25 years of experience at Nike.