Who is a music industry plant? And does it matter?

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  NPR.

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  This is The Indicator from Planet Money, I'm Darren Woods.

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  Musicians from veteran rockers The Rolling Stones through to the up-and-coming

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  pop star Bella Kay have one thing in common.

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  Influencers told us they were offered money by these artists' labels to recommend their songs.

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  So that music reviewer you trust on Instagram or TikTok, some of those songs might be paid for.

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  And much of this is going undisclosed.

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  Isabella Gomez-Sarmiento is a music reporter at NPR,

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  and she's just done an investigation into how music influences work and how that shapes our taste.

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  Welcome to the show.

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  Thank you for having me.

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  I'm so excited to be here.

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  It sounds like you've been to a shadowy underworld of music and you've lived to tell the tale.

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  Yeah, I've survived.

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  And what I've learned is this is way more widespread than we realize.

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  Yeah, I was struck to learn just how common this is.

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  So today on the show, who is an industry plant and why does it matter?

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  We delve into the slippery business of music business.

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  This message comes from Dell Technologies.

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  Interruptions happen at work.

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