Bloomberg Audio Studios.
Podcasts, radio, news.
I'm fitter, I'm better at my job than I was when I was 30.
Why on earth should I, why would I want to sit around and do nothing?
David Lloyd spent his career working in commercial radio, first as a presenter
and eventually running stations in places like Manchester, London, and Birmingham.
But by the time he was approaching 60, he found himself and his peers in what he calls semi-retirement.
So we were doing bits of consulting and writing and we were on that sort of drift towards,
towards you know, from being busy every day to doing nothing.
David wasn't ready to retire, but work was starting to dry up.
He was also noticing a shift as a radio listener.
More and more of his favorite presenters were getting replaced by younger talent,
and the stations were playing music that wasn't really tailored to him and people from his generation.
So during the pandemic, he had an idea for a radio station for people our age.
We help you fall in love with radio all over again.
Boom Radio.
That's right, Boom Radio.
After baby boomers, because we know that boomer has become a bit of an insult, let's reclaim it.
It wasn't just for people David's age, it was made by them too.
The station employs people who have decades of experience under their belt and a desire to keep working,