In this episode of The Jack & "Chill Podcast, the two hosts discuss the difficulty of growing an audience for a podcast, a vlog, or a You Tube channel.
Transcript:
00:00:00
Xochitl
You are listening to the Jack and Chill podcast.
00:00:14
Jack
All right. So so. So tell me about your, uh, your travel page, your social media.
00:00:20
Jack
Travel page.
00:00:21
Xochitl
Like the struggle is so real with trying to grow social media and you know you and I have experienced this before because we're trying to grow A-Z English podcast. And the complication is really cut to grow, especially for like niches like.
00:00:37
Xochitl
Like language, learning, podcasts, or travel pages or whatever, because there's a lot of quality content and bizarre content and like attention grabbing content that's competing with your content and everyone's attention span has become so short. Because I'm guilty of this too. Like, I'll see a real or like a video or a post.
00:00:59
Xochitl
On my Instagram and I'll like it, but I won't finish watching it. I'll just, like, give it a like or save it.
00:01:04
Xochitl
For later, which I never go back to and.
00:01:07
Xochitl
And just keep.
00:01:08
Xochitl
Like I won't sit there and watch.
00:01:09
Xochitl
A 5 second video.
00:01:12
Xochitl
For three seconds and and that's how they measure it. To promote your videos. How many people? How many? 3 second views did you get? At least in Instagram and Facebook?
00:01:23
Xochitl
That's how they promote your content is based on the amount of three second views you're getting, because if you're able to capture some of the attention for three seconds, that means that your real is classified as interesting enough to keep showing it to more people. That's the metric. Now is 3 seconds of your time.
00:01:40
Jack
Goodness, that's good.
00:01:41
Jack
Grief. I know exactly you're talking about. It's like.
00:01:47
Jack
It it almost takes like you almost have to be delusional, like crazy to to even think that that you can be successful in this space. You know what I mean? It's it. It takes. Yeah. It takes like a level of like self delusion where you just kind of trick yourself into thinking you're going to be successful.
00:02:07
Jack
Because it's so saturated with like.
00:02:12
Jack
Like you said, quality.
00:02:13
Jack
Content and bad quality content you know like.
00:02:17
Jack
It's it's a.
00:02:17
Jack
Mix of everything and when you jump in there, you're just like your one tiny little star in the Galaxy. Like there's no there's, you know, and then you just from there, you have to just start building.
00:02:33
Jack
Some sort of fan base, you know, and the only way to do that is by participating in social media, because if you go into these groups and you just spam.
00:02:45
Jack
Them you'll be. That's worse than not promoting your podcast at all, you know, like, yeah, I'll get banned right from the group right away. And everyone will look at me like, oh, that person is just a they're just a spammer, you know? So what you have to do is you have to get involved in these groups and you have to become like a member.
00:02:51
Xochitl
Wait, you're good, ban.
00:03:06
Jack
And that it takes a lot of time right? To like answer, reply to emails, reply to social media posts and Facebook posts and stuff like that. And then after you do that for.
00:03:18
Jack
Like a month. If somebody asks you like, hey, by the way, do you know a good podcast to to learn English? And then you could say ohh yeah, I know a good podcast. It's called the A-Z English podcast and you could then finally drop it, but you have to.
00:03:33
Jack
Do it in that.
00:03:33
Jack
Very subtle kind of way, but all that work and all those hours of like.
00:03:39
Jack
Time I spent, you know, chatting with with people in the groups just to become a member and accept it into the group so that I could, you know, and it's it's really like that's the stuff that's the hard part making the podcast is easy. You.
00:03:54
Ja
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