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I have a VPN and I've seen the price of a rental car change
dramatically based on whether I had my VPN on and also if I check back a different day.
It could change by $200 or something like that.
Yeah.
This is the way that Americans are starting to...
Understand that something pretty big has shifted in the economy and that that is the way pricing works.
We used to sort of assume that there was a standard price for items.
And I think little experiments like the one you just described are becoming more and more common.
And they're the ways in which many Americans realize that everything has changed about pricing.
Hey, it's Marielle Cigarra.
You're listening to Life Kit.
And you just heard from Lindsay Owens, author of the book Gouged,
The End of a Fair Price and What That Means for Your Wallet.
Lindsay has a PhD in sociology and researches economic forces like inflation.
And she says technology has changed the way retailers price everyday items, groceries, plane tickets,
that shirt you have your eye on.