How Elon Musk transformed Twitter — and what it means for online discourse

埃隆·马斯克如何改造推特——及其对网络言论的影响

Apple News Today

2026-03-20

30 分钟
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From Apple News In Conversation: Twitter was created 20 years ago. Many saw the platform as an online public square — a place to connect with strangers, spark viral debates, and even launch careers and social movements. When Elon Musk bought Twitter in 2022, he began reshaping it in his own image, eventually rebranding it as X, and redefining how it operates and what it’s used for. New York Times technology reporters Ryan Mac and Kate Conger, authors of Character Limit: How Elon Musk Destroyed Twitter, join Apple News In Conversation guest host Sam Sanders to unpack that transformation, and what it reveals about the future of social media.
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  • This is In Conversation from Apple News.

  • I'm Sam Sanders, in for Shumita Basu.

  • Today, what the transformation of Twitter to X reveals about the future of social media.

  • On March 21st, 2006, Jack Dorsey, one of the creators of Twitter, sent the first tweet.

  • Back then, the platform was just a company name and a prototype,

  • an idea about a new way to communicate online.

  • Over time, it grew into something much, much bigger, with hundreds of millions of users all across the globe.

  • And while it was never perfect, many people saw Twitter as an online public square,

  • a place to share and connect with people you'd never met.

  • In 2022, Elon Musk bought Twitter for $44 billion.

  • He then cut the staff by about 80%, dismantled many of the platform's content moderation systems,

  • incorporated the AI chatbot Grok into the platform, and got rid of Twitter's name.

  • Twitter was such a brand, but that brand died when Elon took over.

  • It completely changed, and it's X now.

  • That's Ryan Mack.

  • He's a tech reporter for The New York Times.

  • He wrote the book "Character Limit: How Elon Musk Destroyed Twitter," with his colleague at the Times, Kate Conger.

  • Kate says that while X is a fundamentally different place now,

  • it's still an active and important part of the Internet.

  • It's transformed into a space that really aligns with Elon and his interests.