Tradition's tricky digital rebirth

传统的棘手数字化重生

Round Table China

2026-03-04

23 分钟
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单集简介 ...

Forget dusty storefronts. China's oldest brands are now crashing livestreams and racking up billions of views, making the "old-timers" cool again. But beneath the hype lies a brutal scramble for digital talent, a constant battle with the algorithm, and one lingering question about whether the magic survives when heritage chases trends. / Heart to Heart - please send your audio questions to roundtablepodcast@qq.com (17:17). On the show: Steve, Fei Fei & Yushan
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单集文稿 ...

  • Discussion keeps the world turning.

  • This is Roundtable.

  • You're tuned in to Roundtable.

  • I'm Steve Hatherly today with Fei Fei and Yushan.

  • Dusty storefronts, China's oldest brands are crashing live streams and racking up billions of views.

  • The old timers are suddenly cool again.

  • But behind the hype, a brutal scramble for digital talent,

  • a battle with the algorithm itself, and one big question.

  • When heritage chases trends, does the magic survive?

  • After that, we say it every day that we love to hear your voice.

  • And today we have a special heart to heart message that gets straight to the heart.

  • of relationships.

  • Stay tuned for that.

  • Our podcast listeners can find us at Roundtable China on Apple Podcasts.

  • And yes, if you would like to be a part of our Heart to Heart segment,

  • then you can send your own voice note and tell us what's on your mind these days.

  • Here's how you do that.

  • roundtablepodcastatqq.com.

  • Once again, roundtablepodcastatqq.com.

  • And now.