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You know, it's not the same as when you write cool things up on paper.
You know, when you hit your first month, your second month, your third month,
you're just like, wow, this is not what I asked for.
This is not what I was looking for.
Behind every cafe, facade, every menu, every food product is someone who's taken a gamble.
The guys that I convinced to partner with me to buy the company,
I get phone calls saying, did we do the right thing?
In this episode of The Food Chain from the BBC World Service, with me, Ruth Alexander,
I'm talking to three business owners about what it's like to put money and their reputation on the line to bring food to your plate.
We'll hear about the agonising decisions, painful compromises and stark realities.
It was all to my choice.
Trust me, I didn't want to do it.
I didn't like to do it.
But business is business.
And...