Red and white: the wine world’s newest fad

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  The Economist.

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  Welcome to Editor's Picks.

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  I'm Charlotte Howard.

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  I'm the co-host of our American podcast, Checks and Balance.

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  You are about to hear an article we have chosen from the most recent edition of The Economist.

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  Thanks for tuning in.

• 00:32

  Is it a red wine or a white?

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  It is both.

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  As its name suggests, Côte d'Amourchouir Pinot from Christian Binner,

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  a winemaker in the Alsace region of France, is a blend of two grapes.

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  Pinot gris, a white grape, and Pinot noir, a red grape.

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  Served slightly chilled, the resulting wine is light and refreshing like a white,

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  but with the structure and depth of a red.

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  Mr.

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  Binner calls it bluge wine, a portmanteau of Blanc and Rouge.

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  Here's one of many winemakers around the world championing this emerging style,

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  which handily helps them respond both to shifting consumer tastes and to the challenge posed by climate change.

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  The centre of bluge is France, but winemakers are trying it almost everywhere wine is made.

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  Bougey-Woogey A bluge from Aubert et Mathieu,

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  a winery in the Longdok region, combines Grenache noir with Grenache gris.

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