Evolving Money: Blue Chip Meets Blockchain (Sponsored Content)

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  Since you're a subscriber to this Bloomberg podcast,

• 00:03

  we thought you'd be interested in a sponsored podcast called Evolving Money.

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  Produced by Coinbase and Bloomberg Media Studios,

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  it explains how institutional investors are adopting the world's newest asset class, crypto.

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  Here's a recent episode.

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  It's early days, right?

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  It's only more recently that we're starting to see true institutional adoption start to take hold.

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  That's Amanda Gotti, the Chief Investment Officer for PNC's Asset Management Group, and she's right.

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  True institutional adoption of crypto is just starting to take hold.

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  That's what this series is about.

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  Who are the big players adding digital assets to their offerings?

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  How are they doing it?

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  Are they partnering up or going it alone?

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  And why are they doing it now?

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  Are they trying to get ahead of the crowd?

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  Or are they reacting to client demand?

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  Well, we're going to answer those questions and more in this season of Evolving Money,

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  a show that explores how institutional investors are adopting the world's newest asset class,

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  crypto.

• 01:16

  Hi, I'm Angie Lau.

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