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I'm Yohan.
of China's new year shopping used to be a resolve around crowded markets,
fancy gift boxes, and last-minute grocery runs.
Today, that picture increasingly includes livestream sales, overnight shipping,
and delivery trucks lining in front of residential compounds.
The Spring Festival Consumer Rush has been gradually migrated online as well,
placing unprecedented pressure on China's logistic system at the most demanding moment of the year.
How is the industry coping?
And how come the industry is moving even to a greener manner?
For today's show, I'm joined by Yushan and Steve Hatherly.
Now pull up a chair and join the conversation.
The spring festival shopping season has always been the ultimate stress test for China's consumer market.
But today, the pressure isn't just on what people buy, but on how those purchases move and arrive.
As younger consumers ditch candy for smart appliances, IP tie-ins and the pet gifts,
booming online retail and record-breaking express deliveries have become the hidden engines of the Chinese New Year economy.
Behind the festive packaging and the overnight shipping lies the parallel transformation,
greener logistics, recyclable boxes,