The boxed meal helping Americans stay on budget

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• 00:01

  NPR.

• 00:11

  This is The Indicator from Planet Money.

• 00:13

  I'm Waylon Wong, and I'm joined today by British business journalist, Tala Visram.

• 00:18

  Hi.

• 00:18

  Hi, Waylon.

• 00:19

  Great to be here.

• 00:20

  Now, you are here today to talk about one of my favorite culinary inventions,

• 00:24

  and you've even got a clip from a classic ad.

• 00:28

  What would you guys like?

• 00:29

  Hamburger Helper.

• 00:32

  A hamburger helper.

• 00:34

  This is always like a little treat when I was little, so it would come in a box, right?

• 00:38

  You have a seasoning packet, you've got some dried pasta,

• 00:41

  and then you throw it in a pan with some ground beef, and you got yourself a meal.

• 00:46

  Right, and hamburger helper sales have spiked in recent months, and I had to find out why.

• 00:51

  But first I had to find out what it actually was.

• 00:53

  I grew up in the UK, so my childhood was more Marmite and Ribena.

• 00:58

  I was joined on my sampling journey by a friend, Grayson Dangle.

• 01:02

  What would the British hamburger help her be?

• 01:04

  Like Sunday roasts or like a Yorkshire pudding powder?

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